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Kindness in Business

Today’s post is a guest post in my kindness series.  Previous posts have included Habits of Kindness, Random Acts of Kindness, and Storytellers for Good and most recently a post about being kind to those who are different from you.  Today we learn why kindness in business is important. 

Kindness in Business LaunchHER

Do you mix business with pleasure kindness? If not, you should consider it. Working with business owners on a daily basis, I know two things: owning your own business can be very STRESSFUL and owning your own company can make business a very personal subject. The stress that comes with starting and owning your own business can be overwhelming; you wear every hat within the company. Owning your own business can also make business very personal. Afterall, it’s your livelihood, your dedication, and your income on the line. At LaunchHER, we try to keep all of this in mind and promote kindness with our clients and community. However, we don’t stop there, we also encourage our entire network to do the same.

Instant {and online} Kindness

With so much business happening online – email, Facebook, LinkedIn, etc. – these days, it’s more important {and easier} than ever to infuse kindness into business. It’s the small things like salutations in emails, a Facebook post or a Re-Tweet. You can make someone’s day and it only takes a minute. Literally.

Unfortunately, it’s also easier than ever for bad behavior to prevail. Although we don’t like to admit it, we all know it’s much easier to dish out an insensitive thought, comment, or even rant via email or Facebook {aka hiding behind the screen} than in person. With access to thousands just a mouse click away, I would always encourage you to think twice before you hit send. Yes, you may have a right to be upset, but also consider how your words or actions may make you look and impact your reputation. Not everything has to be solved immediately, take a few hours to think about an issue or discuss it with a mentor/colleague before you respond.

Can businesses have good Karma?

Giving back is an important aspect of business. At LaunchHER, we give back by promoting three women-owned businesses a week in a feature called “Freshly Launched Friday”. For many women entrepreneurs just starting out, they are looking for positive exposure and a supportive community. We are proud to offer both. The result is not only the pride of the business being launched, but also all of the other women that are paying it forward by sharing, commenting, “liking”, and just reading. Positively is definitely contagious! This is not your typical “giving back” – of course, you can support charitable organizations as a business and even host a fundraising event. Businesses can team up to make an even greater impact. There are many ways to pay it forward; get creative!

It’s easy to get caught up in all of the “busyness” of business, and overlook the importance of kindness. Just like we schedule meetings with clients and colleagues, schedule time in the day or week to infuse some kindness. Be intentional. Be kind.

Tracy helps other women build their brands through creative marketing and communications at LaunchHER, a Minneapolis based company. Tracy has always preferred the unique style of small, local and indie brands. She knows first-hand the importance of branding and marketing a small business as inexpensively and uniquely as possible

 
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Posted by on April 23, 2012 in Guest Post

 

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